Signalform Studio
What happens when organizations can't tell a coherent story?
The Real Problem
Most organizations have brilliant people doing important work - but their story is scattered across departments, campaigns, and stakeholders. The result? Confusion, wasted budget, and missions that never reach their full impact.
1. STRATEGIC NARRATIVE INTEGRATION
Map disconnected campaigns and stakeholder touchpoints
Identify authentic throughlines between departments and initiatives
Create unified messaging frameworks that scale across teams
Design narrative ecosystems where each piece strengthens the whole
2. STAKEHOLDER ALIGNMENT & DISCOVERY
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. CREATIVE DIRECTION & IMPLEMENTATION
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. ORGANIZATIONAL STORYTELLING SYSTEMS
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. STRATEGIC NARRATIVE INTEGRATION
Map disconnected campaigns and stakeholder touchpoints
Identify authentic throughlines between departments and initiatives
Create unified messaging frameworks that scale across teams
Design narrative ecosystems where each piece strengthens the whole
2. STAKEHOLDER ALIGNMENT & DISCOVERY
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. CREATIVE DIRECTION & IMPLEMENTATION
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. ORGANIZATIONAL STORYTELLING SYSTEMS
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. STRATEGIC NARRATIVE INTEGRATION
Map disconnected campaigns and stakeholder touchpoints
Identify authentic throughlines between departments and initiatives
Create unified messaging frameworks that scale across teams
Design narrative ecosystems where each piece strengthens the whole
2. STAKEHOLDER ALIGNMENT & DISCOVERY
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. CREATIVE DIRECTION & IMPLEMENTATION
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. ORGANIZATIONAL STORYTELLING SYSTEMS
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
meet mike
Hey, I'm Mike — I spent 10 years in corporate and government contracting watching brilliant people struggle to explain what they actually do. Turns out, the problem isn't the work — it's the story.
I help complex organizations turn narrative chaos into strategic clarity through conversations, curiosity, and systems thinking.
My approach comes from a decade of storytelling across contexts — from wedding films to military innovation programs — combined with ongoing research through Sleepy Planet, my experimental narrative lab.
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Years of Experience
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Years of Experience
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0
Years of Experience
0
0
Completed Projects
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0
Completed Projects
0
0
Completed Projects
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0+
Clients on Worldwide
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Clients on Worldwide
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0+
Clients on Worldwide
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Graphic Design
Summer Vibes Festival Campaign
Created promotional materials for the "Summer Vibes Festival," including posters, flyers, and social media graphics.
Branding
Coral Spiral Abstract
Description: A visually striking 3D abstract artwork featuring a coral-colored spiral form with smooth, flowing curves and a soft pink gradient background, emphasizing modern digital aesthetics and organic geometry.
UI / UX Design
ShopEase Redesign Sprint
Redesigned the "ShopEase" e-commerce app to enhance user experience. Focused on simplifying navigation, optimizing the checkout process, and incorporating a sleek.
Branding
Black Geometric Prisms
A collection of sharp, angular black prisms floating against a gradient dark background, showcasing a modern and sophisticated approach to digital 3D geometric composition.
What My Clients Say
Here’s what my clients have shared about their experiences working with me. Their trust and satisfaction motivate me to continue delivering designs that make an impact.
Duncan truly understood my vision and turned it into impactful designs. The results went beyond my expectations!
John Harris
Marketing Director
Duncan truly understood my vision and turned it into impactful designs. The results went beyond my expectations!
John Harris
Marketing Director
Duncan truly understood my vision and turned it into impactful designs. The results went beyond my expectations!
John Harris
Marketing Director
He took the time to understand our goals and delivered a design that resonated perfectly with our audience.
Michael Lee
Product Manager
He took the time to understand our goals and delivered a design that resonated perfectly with our audience.
Michael Lee
Product Manager
He took the time to understand our goals and delivered a design that resonated perfectly with our audience.
Michael Lee
Product Manager
I’ve worked with 50+ happy clients
0%
0%
Satisfaction Rate
My work helped clients grow their revenue by 200%
0%
0%
Growth
His design skills are unmatched. He transformed my ideas into a high-performing, visually striking website.
Sarah Johnson
CEO
His design skills are unmatched. He transformed my ideas into a high-performing, visually striking website.
Sarah Johnson
CEO
His design skills are unmatched. He transformed my ideas into a high-performing, visually striking website.
Sarah Johnson
CEO
As a small business owner, I appreciated how stress-free Duncan made the process.
Laura Bennett
Small Business Owner
As a small business owner, I appreciated how stress-free Duncan made the process.
Laura Bennett
Small Business Owner
As a small business owner, I appreciated how stress-free Duncan made the process.
Laura Bennett
Small Business Owner
Frequently Asked Questions
Here are answers to some of the most common questions I receive as a freelance designer. If you don’t see your question here, feel free to reach out—I’m happy to help!
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
Design Insights & Ideas
From design trends to creative processes, these articles offer insights to help you elevate your craft, solve challenges, and spark new ideas for your projects.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
Signalform Studio
What happens when organizations can't tell a coherent story?
The Real Problem
Most organizations have brilliant people doing important work - but their story is scattered across departments, campaigns, and stakeholders. The result? Confusion, wasted budget, and missions that never reach their full impact.
1. STRATEGIC NARRATIVE INTEGRATION
Map disconnected campaigns and stakeholder touchpoints
Identify authentic throughlines between departments and initiatives
Create unified messaging frameworks that scale across teams
Design narrative ecosystems where each piece strengthens the whole
2. STAKEHOLDER ALIGNMENT & DISCOVERY
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. CREATIVE DIRECTION & IMPLEMENTATION
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. ORGANIZATIONAL STORYTELLING SYSTEMS
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. STRATEGIC NARRATIVE INTEGRATION
Map disconnected campaigns and stakeholder touchpoints
Identify authentic throughlines between departments and initiatives
Create unified messaging frameworks that scale across teams
Design narrative ecosystems where each piece strengthens the whole
2. STAKEHOLDER ALIGNMENT & DISCOVERY
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. CREATIVE DIRECTION & IMPLEMENTATION
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. ORGANIZATIONAL STORYTELLING SYSTEMS
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. STRATEGIC NARRATIVE INTEGRATION
Map disconnected campaigns and stakeholder touchpoints
Identify authentic throughlines between departments and initiatives
Create unified messaging frameworks that scale across teams
Design narrative ecosystems where each piece strengthens the whole
2. STAKEHOLDER ALIGNMENT & DISCOVERY
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. CREATIVE DIRECTION & IMPLEMENTATION
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. ORGANIZATIONAL STORYTELLING SYSTEMS
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
meet mike
Hey, I'm Mike — I spent 10 years in corporate and government contracting watching brilliant people struggle to explain what they actually do. Turns out, the problem isn't the work — it's the story.
I help complex organizations turn narrative chaos into strategic clarity through conversations, curiosity, and systems thinking.
My approach comes from a decade of storytelling across contexts — from wedding films to military innovation programs — combined with ongoing research through Sleepy Planet, my experimental narrative lab.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
0
0
Completed Projects
0
0
Completed Projects
0
0
Completed Projects
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Graphic Design
Summer Vibes Festival Campaign
Created promotional materials for the "Summer Vibes Festival," including posters, flyers, and social media graphics.
Branding
Coral Spiral Abstract
Description: A visually striking 3D abstract artwork featuring a coral-colored spiral form with smooth, flowing curves and a soft pink gradient background, emphasizing modern digital aesthetics and organic geometry.
UI / UX Design
ShopEase Redesign Sprint
Redesigned the "ShopEase" e-commerce app to enhance user experience. Focused on simplifying navigation, optimizing the checkout process, and incorporating a sleek.
Branding
Black Geometric Prisms
A collection of sharp, angular black prisms floating against a gradient dark background, showcasing a modern and sophisticated approach to digital 3D geometric composition.
What My Clients Say
Here’s what my clients have shared about their experiences working with me. Their trust and satisfaction motivate me to continue delivering designs that make an impact.
Duncan truly understood my vision and turned it into impactful designs. The results went beyond my expectations!
John Harris
Marketing Director
Duncan truly understood my vision and turned it into impactful designs. The results went beyond my expectations!
John Harris
Marketing Director
Duncan truly understood my vision and turned it into impactful designs. The results went beyond my expectations!
John Harris
Marketing Director
He took the time to understand our goals and delivered a design that resonated perfectly with our audience.
Michael Lee
Product Manager
He took the time to understand our goals and delivered a design that resonated perfectly with our audience.
Michael Lee
Product Manager
He took the time to understand our goals and delivered a design that resonated perfectly with our audience.
Michael Lee
Product Manager
I’ve worked with 50+ happy clients
0%
0%
Satisfaction Rate
My work helped clients grow their revenue by 200%
0%
0%
Growth
His design skills are unmatched. He transformed my ideas into a high-performing, visually striking website.
Sarah Johnson
CEO
His design skills are unmatched. He transformed my ideas into a high-performing, visually striking website.
Sarah Johnson
CEO
His design skills are unmatched. He transformed my ideas into a high-performing, visually striking website.
Sarah Johnson
CEO
As a small business owner, I appreciated how stress-free Duncan made the process.
Laura Bennett
Small Business Owner
As a small business owner, I appreciated how stress-free Duncan made the process.
Laura Bennett
Small Business Owner
As a small business owner, I appreciated how stress-free Duncan made the process.
Laura Bennett
Small Business Owner
Frequently Asked Questions
Here are answers to some of the most common questions I receive as a freelance designer. If you don’t see your question here, feel free to reach out—I’m happy to help!
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
Design Insights & Ideas
From design trends to creative processes, these articles offer insights to help you elevate your craft, solve challenges, and spark new ideas for your projects.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
Signalform Studio
What happens when organizations can't tell a coherent story?
The Real Problem
Most organizations have brilliant people doing important work - but their story is scattered across departments, campaigns, and stakeholders. The result? Confusion, wasted budget, and missions that never reach their full impact.
1. STRATEGIC NARRATIVE INTEGRATION
Map disconnected campaigns and stakeholder touchpoints
Identify authentic throughlines between departments and initiatives
Create unified messaging frameworks that scale across teams
Design narrative ecosystems where each piece strengthens the whole
2. STAKEHOLDER ALIGNMENT & DISCOVERY
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. CREATIVE DIRECTION & IMPLEMENTATION
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. ORGANIZATIONAL STORYTELLING SYSTEMS
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. STRATEGIC NARRATIVE INTEGRATION
Map disconnected campaigns and stakeholder touchpoints
Identify authentic throughlines between departments and initiatives
Create unified messaging frameworks that scale across teams
Design narrative ecosystems where each piece strengthens the whole
2. STAKEHOLDER ALIGNMENT & DISCOVERY
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. CREATIVE DIRECTION & IMPLEMENTATION
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. ORGANIZATIONAL STORYTELLING SYSTEMS
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. STRATEGIC NARRATIVE INTEGRATION
Map disconnected campaigns and stakeholder touchpoints
Identify authentic throughlines between departments and initiatives
Create unified messaging frameworks that scale across teams
Design narrative ecosystems where each piece strengthens the whole
2. STAKEHOLDER ALIGNMENT & DISCOVERY
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. CREATIVE DIRECTION & IMPLEMENTATION
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. ORGANIZATIONAL STORYTELLING SYSTEMS
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
meet mike
Hey, I'm Mike — I spent 10 years in corporate and government contracting watching brilliant people struggle to explain what they actually do. Turns out, the problem isn't the work — it's the story.
I help complex organizations turn narrative chaos into strategic clarity through conversations, curiosity, and systems thinking.
My approach comes from a decade of storytelling across contexts — from wedding films to military innovation programs — combined with ongoing research through Sleepy Planet, my experimental narrative lab.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
0
0
Completed Projects
0
0
Completed Projects
0
0
Completed Projects
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Graphic Design
Summer Vibes Festival Campaign
Created promotional materials for the "Summer Vibes Festival," including posters, flyers, and social media graphics.
Branding
Coral Spiral Abstract
Description: A visually striking 3D abstract artwork featuring a coral-colored spiral form with smooth, flowing curves and a soft pink gradient background, emphasizing modern digital aesthetics and organic geometry.
UI / UX Design
ShopEase Redesign Sprint
Redesigned the "ShopEase" e-commerce app to enhance user experience. Focused on simplifying navigation, optimizing the checkout process, and incorporating a sleek.
Branding
Black Geometric Prisms
A collection of sharp, angular black prisms floating against a gradient dark background, showcasing a modern and sophisticated approach to digital 3D geometric composition.
What My Clients Say
Here’s what my clients have shared about their experiences working with me. Their trust and satisfaction motivate me to continue delivering designs that make an impact.
Duncan truly understood my vision and turned it into impactful designs. The results went beyond my expectations!
John Harris
Marketing Director
Duncan truly understood my vision and turned it into impactful designs. The results went beyond my expectations!
John Harris
Marketing Director
Duncan truly understood my vision and turned it into impactful designs. The results went beyond my expectations!
John Harris
Marketing Director
He took the time to understand our goals and delivered a design that resonated perfectly with our audience.
Michael Lee
Product Manager
He took the time to understand our goals and delivered a design that resonated perfectly with our audience.
Michael Lee
Product Manager
He took the time to understand our goals and delivered a design that resonated perfectly with our audience.
Michael Lee
Product Manager
I’ve worked with 50+ happy clients
0%
0%
Satisfaction Rate
My work helped clients grow their revenue by 200%
0%
0%
Growth
His design skills are unmatched. He transformed my ideas into a high-performing, visually striking website.
Sarah Johnson
CEO
His design skills are unmatched. He transformed my ideas into a high-performing, visually striking website.
Sarah Johnson
CEO
His design skills are unmatched. He transformed my ideas into a high-performing, visually striking website.
Sarah Johnson
CEO
As a small business owner, I appreciated how stress-free Duncan made the process.
Laura Bennett
Small Business Owner
As a small business owner, I appreciated how stress-free Duncan made the process.
Laura Bennett
Small Business Owner
As a small business owner, I appreciated how stress-free Duncan made the process.
Laura Bennett
Small Business Owner
Frequently Asked Questions
Here are answers to some of the most common questions I receive as a freelance designer. If you don’t see your question here, feel free to reach out—I’m happy to help!
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
Design Insights & Ideas
From design trends to creative processes, these articles offer insights to help you elevate your craft, solve challenges, and spark new ideas for your projects.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.